Understanding the Importance of Gmail & Yahoo!'s New Sending Requirements

Google and Yahoo! have announced new sending requirements set to take effect in February 2024, particularly impacting senders exceeding 5,000 emails a day to Gmail. However, it's important to note that if your organization sends fewer than 5,000 emails daily, compliance with these requirements may not be mandatory. This is applicable to various types of emails, including account creation, password resets, and other system notification emails, all of which contribute to the total count.

Bulk senders, defined as senders who have sent close to 5,000 messages in a 24-hour period 1 or more times, are particularly affected by these requirements. This classification is important as it indicates the need for specialized considerations and adherence to stricter standards due to the volume of emails sent.

While Yahoo!'s requirements lack specificity, this article primarily focuses on Gmail's directives, indicating a shift towards enforceable email authentication standards. Formerly regarded as recommendations, email authentication protocols are transitioning into enforceable mandates. Gmail's announcement emphasizes the need for the ecosystem to take authentication seriously, affecting sending practices and domain architecture.

For users of Civify who send bulk notifications via email, compliance with these requirements is crucial to ensure email deliverability and prevent potential disruptions to communication channels. Alignment with these standards not only safeguards sending domains but also fosters a healthier email ecosystem.

Key requirements include setting up SPF, DKIM, and DMARC records, aligning sender domains, maintaining low spam rates, and adhering to message format standards. While compliance may seem complex, resources and tools are available to assist users in meeting these standards.

To ensure seamless compliance, users are encouraged to collaborate with their IT department or the individuals responsible for managing their email setup, both within their organization and in SendGrid. This collaboration will facilitate the implementation of necessary changes and ensure a smooth transition to the new requirements.

To learn more about these changes and steps to ensure compliance, users are encouraged to read the detailed guide provided by SendGrid: Gmail & Yahoo's New Sender Requirements: A Closer Look

While adapting to these changes may present challenges, they ultimately contribute to a more secure and enriched inbox experience. Twilio SendGrid remains committed to supporting users in meeting these evolving requirements, ensuring continued email deliverability and integrity.